Oct
13
2009
Real estate professionals have a unique opportunity to step up and successfully guide buyers. You will be ahead of the game if you help clients separate the facts from the hype and clarify how national real estate conditions affect local markets. Buying a home can be stressful under the best of conditions. When you add in general anxiety and confusion about the housing market, you’re bound to have buyers waiting on the sidelines for a better day.
Go local. The Internet puts today’s consumers a click away from a world of real estate information. Use this to your advantage by positioning your name & your brand accordingly. Read the rest of this entry »
Tags: Buying a Home, display advertising, Homes.com, marketing tools, real estate professionals
Posted in Blog, Buying a Home, Corporate, Newsletters
Oct
9
2009
eNeighborhoods, a Homes.com sister company, has announced the launch of Mercado - the Marketplace for California real estate.
Mercado, a new marketing system exclusive to California real estate agents, is a search platform that joins multiple California MLS databases and provides real estate professionals with a single gateway to listing data across the state.
The nation’s premier compiler of real estate related home and neighborhood information, eNeighborhoods provides the real estate industry with a comprehensive set of marketing and analytical tools. With Mercado, eNeighborhoods adds Web-based marketing tools to the existing search platform which includes CMA, BuyerTour, and Design Center, a direct marketing application. Mercado Neighborhood Reports and IDX tools also are available.
The initial launch of Mercado is available to a combined 50,000 MLS participants and subscribers in Northern and Southern California.
To find out more about web-based marketing tools provided by eNeighborhoods, Visit www.eNeighborhoods.com today.
Tags: eNeighborhoods, Homes.com, mls databases, neighborhood reports, real estate agents, Real Estate Marketing, real estate professionals, southern california
Posted in Blog, Corporate, Real Estate Marketing
Aug
4
2009
Homes.com Call Tracking measures marketing performance
NORFOLK, Va., Aug. 4, 2009 — Savvy real estate professionals have rediscovered one of the best tools for generating qualified leads online: the telephone. To help agents and brokers measure the effectiveness of their online listings and other marketing campaigns, Homes.com, a division of Dominion Enterprises, has introduced Call Tracking on its real estate portal.
“Today, it’s essential for real estate professionals to measure performance and show return on investment for every dollar,” says Jason Doyle, Homes.com vice president and general manager. “But in many cases, agents and brokers see only half the picture with Web reporting. The addition of Call Tracking features enables Homes.com advertisers to track and measure leads and results from both online and phone inquiries.” Read the rest of this entry »
Tags: direct response advertising, marketing campaigns, real estate professionals, return on investment
Posted in Blog, Press Room