Nov
16
2009
With every deal, agents have the opportunity to gain transaction knowledge and improve skills in negotiating, legal and regulatory matters. On the other hand, many agents focusing on transactions find it challenging to fit marketing activities into their day-to-day routines.
Today, many agents have had to re-evaluate business plans to meet the challenges of a slower market, increased competition, and emerging technologies. Here are some questions agents might ask to see if their marketing efforts are on target moving into 2010: Read the rest of this entry »
Tags: business plans, community information, marketing efforts, national association of realtors, Real Estate Marketing
Posted in Blog, Branding, Lead Generation, Newsletters, Real Estate Marketing
Oct
21
2009
Homes.com and eNeighborhoods publish real estate marketing lead generation ebook
Homes.com and eNeighborhoods, both divisions of Dominion Enterprises have teamed up to offer real estate professionals tips on how to effectively manage leads in a free ebook, Talkin’ About Lead Generation.
The real estate market has changed, but not the need for effective lead generation strategies. The ebook presents 10 steps to help real estate professionals learn to become “real estate rock stars,” including how to prospect online, measure and improve ROI on lead generation channels, nurture leads, and use social media channels. Read the rest of this entry »
Tags: eNeighborhoods, Homes.com, Lead Generation, profitability, Real Estate Marketing
Posted in Blog, Press Room, Whitepapers
Oct
9
2009
eNeighborhoods, a Homes.com sister company, has announced the launch of Mercado - the Marketplace for California real estate.
Mercado, a new marketing system exclusive to California real estate agents, is a search platform that joins multiple California MLS databases and provides real estate professionals with a single gateway to listing data across the state.
The nation’s premier compiler of real estate related home and neighborhood information, eNeighborhoods provides the real estate industry with a comprehensive set of marketing and analytical tools. With Mercado, eNeighborhoods adds Web-based marketing tools to the existing search platform which includes CMA, BuyerTour, and Design Center, a direct marketing application. Mercado Neighborhood Reports and IDX tools also are available.
The initial launch of Mercado is available to a combined 50,000 MLS participants and subscribers in Northern and Southern California.
To find out more about web-based marketing tools provided by eNeighborhoods, Visit www.eNeighborhoods.com today.
Tags: eNeighborhoods, Homes.com, mls databases, neighborhood reports, real estate agents, Real Estate Marketing, real estate professionals, southern california
Posted in Blog, Corporate, Real Estate Marketing
Sep
9
2009
In the world of interactive marketing, one never has to look too far for the next big thing. One promising channel that’s become buzzworthy lately is podcasting – the Internet distribution of audio or video content, usually using an RSS feed.
As usual, though, standing behind the early adopters gushing praise for a new technology, someone will have to figure out how to turn podcasting from a promising technology into a trusted marketing tool with a measureable ROI. Read the rest of this entry »
Tags: e book, marketing channel, Real Estate Marketing, video content
Posted in Blog, Newsletters