Oct
21
2009
Homes.com and eNeighborhoods publish real estate marketing lead generation ebook
Homes.com and eNeighborhoods, both divisions of Dominion Enterprises have teamed up to offer real estate professionals tips on how to effectively manage leads in a free ebook, Talkin’ About Lead Generation.
The real estate market has changed, but not the need for effective lead generation strategies. The ebook presents 10 steps to help real estate professionals learn to become “real estate rock stars,” including how to prospect online, measure and improve ROI on lead generation channels, nurture leads, and use social media channels. Read the rest of this entry »
Tags: eNeighborhoods, Homes.com, Lead Generation, profitability, Real Estate Marketing
Posted in Blog, Press Room, Whitepapers
Oct
9
2009
eNeighborhoods, a Homes.com sister company, has announced the launch of Mercado - the Marketplace for California real estate.
Mercado, a new marketing system exclusive to California real estate agents, is a search platform that joins multiple California MLS databases and provides real estate professionals with a single gateway to listing data across the state.
The nation’s premier compiler of real estate related home and neighborhood information, eNeighborhoods provides the real estate industry with a comprehensive set of marketing and analytical tools. With Mercado, eNeighborhoods adds Web-based marketing tools to the existing search platform which includes CMA, BuyerTour, and Design Center, a direct marketing application. Mercado Neighborhood Reports and IDX tools also are available.
The initial launch of Mercado is available to a combined 50,000 MLS participants and subscribers in Northern and Southern California.
To find out more about web-based marketing tools provided by eNeighborhoods, Visit www.eNeighborhoods.com today.
Tags: eNeighborhoods, Homes.com, mls databases, neighborhood reports, real estate agents, Real Estate Marketing, real estate professionals, southern california
Posted in Blog, Corporate, Real Estate Marketing
May
5
2009
Welcome to our new format - the 2-minute real estate coach! In today’s challenging market, Homes.com subscribers are telling us their concerns:
1. Looking for ways to work smarter and faster
2. Interested in business-building tips for recessionary times
3. Making the most of their marketing dollars
4. Staying motivated, organized and productive
Read the rest of this entry »
Tags: agent, buyer, eNeighborhoods, Homes.com
Posted in Blog, Real Estate Marketing
Nov
17
2008
Rich Dad Poor Dad author Richard Kiyosaki uses the example of a sale at the local supermarket to illustrate a common investor mistake - focusing on price movements instead of value. He notes that if a supermarket held a “25% off everything in the store” sale, the store would be packed.
But when prices plunge in the stock market or real estate market, many investors hear the bad news and head for the sidelines until prices begin climbing again. In any market, it’s important to consider value along with price. Supply and demand dictates that real estate values are easier to find in slow periods and become harder to find when markets heat up. Read the rest of this entry »
Tags: buyers, Dominion Enterprises, eNeighborhoods, Homes.com, housing market, NAR
Posted in Blog, Buying a Home
Oct
20
2008
For veteran copywriters and content providers, it’s always gratifying to see research highlighting the effectiveness of text copy to attract online visitors, persuade them to take action, and ultimately drive sales. Text copy will always be a key driver in marketing and sales, but in the evolving online, multi-platform world, it’s no longer sufficient to seek comfort in the “content is king” credo and write on.
Why? For all types of marketers, the true north of actionable content has always been to make it relevant and deliver it to the right audience at the right time. These same principles apply across platforms, whether content is distributed through Weblogs, streaming media or podcasts.
But as people become more sophisticated and diverse in the types of content they consume, the application of simple rules becomes more difficult. Is your content breaking news or old news? If you’re not sure, here are six tricks to ensure your content retains its regal status: Read the rest of this entry »
Tags: Dominion Enterprises, eNeighborhoods, Homes.com, marketing
Posted in Blog, Real Estate Marketing