Homes.com Call Tracking measures marketing performance
NORFOLK, Va., Aug. 4, 2009 — Savvy real estate professionals have rediscovered one of the best tools for generating qualified leads online: the telephone. To help agents and brokers measure the effectiveness of their online listings and other marketing campaigns, Homes.com, a division of Dominion Enterprises, has introduced Call Tracking on its real estate portal.
“Today, it’s essential for real estate professionals to measure performance and show return on investment for every dollar,” says Jason Doyle, Homes.com vice president and general manager. “But in many cases, agents and brokers see only half the picture with Web reporting. The addition of Call Tracking features enables Homes.com advertisers to track and measure leads and results from both online and phone inquiries.” Read the rest of this entry »