Oct
21
2009
Homes.com and eNeighborhoods publish real estate marketing lead generation ebook
Homes.com and eNeighborhoods, both divisions of Dominion Enterprises have teamed up to offer real estate professionals tips on how to effectively manage leads in a free ebook, Talkin’ About Lead Generation.
The real estate market has changed, but not the need for effective lead generation strategies. The ebook presents 10 steps to help real estate professionals learn to become “real estate rock stars,” including how to prospect online, measure and improve ROI on lead generation channels, nurture leads, and use social media channels. Read the rest of this entry »
Tags: eNeighborhoods, Homes.com, Lead Generation, profitability, Real Estate Marketing
Posted in Blog, Press Room, Whitepapers
Oct
13
2009
The housing market is slowly stabilizing, and you’ve decided to list your home. But what, if any, improvements should you tackle before selling? Should you just leave it all to the new homeowner?
There are two ways to look at pre-sale home improvements. You can either improve the curb appeal or the home’s outward appearance with quick and often low-cost improvements, or you can make some higher-dollar changes with the goal of adding value to the home and increasing your asking price. The reality is that all houses benefit from a little “spiffing up” before being shown to buyers, and smart home sellers will take the time and effort to do so. Read the rest of this entry »
Tags: home improvements, home sellers, Homes.com, prepare to sell
Posted in Blog, Selling a Home, Whitepapers
Sep
25
2009
10 Steps for Real Estate Rock Star Results
Click Here to Download our FREE Report!
Marketing aggressively and focusing on lead generation can protect your practice from a revenue roller coaster by delivering a steady stream of business. In a recovery, a solid lead generation program can enable you to increase market share and emerge even stronger when the market turns. OK, so leads are important. Some real estate pros stumble along with low volumes of poor quality leads while the masters enjoy a steady stream of new clients and closed business. What’s the difference?
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Tags: Homes.com, Lead Generation, market share, referrals
Posted in Blog, Lead Generation, Whitepapers
Sep
16
2009
Full service real estate pros know how to compete with information overload and are comfortable stepping in to supply information where the Internet leaves off. Buyers and sellers need a trusted guide to transform overwhelming information into valuable knowledge. Real estate pros who know the difference between data, information and knowledge will be a step ahead.
Real estate information overload on the Internet also presents issues for agents. Data is unstructured, individual bits of information, such as MLS data some agents give their customers. Read the rest of this entry »
Tags: agent, comparables, Homes.com, sell more
Posted in Blog, Whitepapers