Real Estate Marketing

Seven Secrets: Converting Real Estate Leads into Clients

When it comes to leads, are you a leader or a follower? Do you have a strategy to find prospects and turn them into clients and referrals? Regardless of their source, it’s important to make the most of the leads that come your way.

Here are seven Homes.com-endorsed strategies to help you make the most of your lead management program and turn those prospects into customers and referrals! Read the rest of this entry »

“I know half of my advertising dollars are wasted…I just don’t know which half.”

Wasting Money

With every deal, agents have the opportunity to gain transaction knowledge and improve skills in negotiating, legal and regulatory matters. On the other hand, many agents focusing on transactions find it challenging to fit marketing activities into their day-to-day routines.

Today, many agents have had to re-evaluate business plans to meet the challenges of a slower market, increased competition, and emerging technologies. Here are some questions agents might ask to see if their marketing efforts are on target moving into 2010: Read the rest of this entry »

Homes.com traffic increases 88% from last year

Homes.com 1999
With the holiday season upon us the real estate market and traffic to real estate portals usually declines. Well not this year! On Monday Homes.com saw it’s biggest day of traffic all year. Compared to one year ago visitors to Homes.com increased by 88% on Monday November 9th.

This is a trend that has continued all year on Homes.com with traffic to the site through the year is up by an average of 40%. Read the rest of this entry »

FREE Webinar: Real Estate Presentations that Make Millions

Selling

Homes.com will be sponsoring it’s first FREE Webinar with the Secrets of Top Selling Agents (www.secretsoftopsellingagents.com). Join us for “Real Estate Presentations that Make Millions” hosted by Jim Remley on Thursday, October 29th at 1 p.m. EST.

When you walk into a listing appointment, are you as confident as you can be? Do you have any doubts that you’ll walk out of the appointment with the listing? Are you using the right marketing tools to satisfy the seller?

In this Webinar, you will learn how Jim tackles listing presentations with ease, including:

  • The 5 steps to a successful presentation
  • How to build trust and rapport quickly and easily
  • The Three P’s - What sellers really want to talk about

Jim Remley is the President of Pro Performer Seminars (www.ProPerformer.com), as well as a leader in selling skills development, having earned the Accredited Luxury Home Specialist Designation (ALHS). He is also the author of three bestselling books: Make Millions Selling Real Estate, Real Estate Presentations that Make Millions, and Sell Your Home in Any Market.

Don’t miss your chance to learn the secrets to better listing presentations. You can even submit your questions to Jim in advance to be discussed during the Webinar. Register today!

eNeighborhoods launches new real estate marketing platform

eNeighborhoods

eNeighborhoods, a Homes.com sister company, has announced the launch of Mercado - the Marketplace for California real estate.

Mercado, a new marketing system exclusive to California real estate agents, is a search platform that joins multiple California MLS databases and provides real estate professionals with a single gateway to listing data across the state.

The nation’s premier compiler of real estate related home and neighborhood information, eNeighborhoods provides the real estate industry with a comprehensive set of marketing and analytical tools. With Mercado, eNeighborhoods adds Web-based marketing tools to the existing search platform which includes CMA, BuyerTour, and Design Center, a direct marketing application. Mercado Neighborhood Reports and IDX tools also are available.

The initial launch of Mercado is available to a combined 50,000 MLS participants and subscribers in Northern and Southern California.

To find out more about web-based marketing tools provided by eNeighborhoods, Visit www.eNeighborhoods.com today.