Branding

“I know half of my advertising dollars are wasted…I just don’t know which half.”

Wasting Money

With every deal, agents have the opportunity to gain transaction knowledge and improve skills in negotiating, legal and regulatory matters. On the other hand, many agents focusing on transactions find it challenging to fit marketing activities into their day-to-day routines.

Today, many agents have had to re-evaluate business plans to meet the challenges of a slower market, increased competition, and emerging technologies. Here are some questions agents might ask to see if their marketing efforts are on target moving into 2010: Read the rest of this entry »

Build Your Brand and Your Business

Most real estate pros would agree that every community seems to have a few top performers who capture the lion’s share of business. How do you join the elite? In working with thousands of real estate professionals nationwide, we have seen some traits that top performers seem to share. Top-performing real estate professionals: Read the rest of this entry »