
You don’t get what you deserve - you get what you negotiate for.
Many buyers and sellers put in countless hours carefully searching properties or preparing their homes for sale, only to see their sweet deals vanish at the negotiating table. Even if you’re not an experienced negotiator, there are steps you can take to improve results. Negotiation doesn’t need to be a confrontational process if you set priorities, plan ahead and stay focused on issues, not personalities.
Listing Agent negotiating tips: Read more…

When it comes to leads, are you a leader or a follower? Do you have a strategy to find prospects and turn them into clients and referrals? Regardless of their source, it’s important to make the most of the leads that come your way.
Here are seven Homes.com-endorsed strategies to help you make the most of your lead management program and turn those prospects into customers and referrals! Read more…

With every deal, agents have the opportunity to gain transaction knowledge and improve skills in negotiating, legal and regulatory matters. On the other hand, many agents focusing on transactions find it challenging to fit marketing activities into their day-to-day routines.
Today, many agents have had to re-evaluate business plans to meet the challenges of a slower market, increased competition, and emerging technologies. Here are some questions agents might ask to see if their marketing efforts are on target moving into 2010: Read more…