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“I know half of my advertising dollars are wasted…I just don’t know which half.”

Wasting Money

With every deal, agents have the opportunity to gain transaction knowledge and improve skills in negotiating, legal and regulatory matters. On the other hand, many agents focusing on transactions find it challenging to fit marketing activities into their day-to-day routines.

Today, many agents have had to re-evaluate business plans to meet the challenges of a slower market, increased competition, and emerging technologies. Here are some questions agents might ask to see if their marketing efforts are on target moving into 2010: Read more…

Homes.com traffic increases 88% from last year

Homes.com 1999
With the holiday season upon us the real estate market and traffic to real estate portals usually declines. Well not this year! On Monday Homes.com saw it’s biggest day of traffic all year. Compared to one year ago visitors to Homes.com increased by 88% on Monday November 9th.

This is a trend that has continued all year on Homes.com with traffic to the site through the year is up by an average of 40%. Read more…

Home buyer tax credit approved by Congress

Tax credit extended

Congress has approved the extension and expansion of the home buyer tax credit into 2010. It is on its way to President Obama and is expected to be signed as early as tomorrow. Buyers who have a sales contract in place by April 30, 2010 and close by June 30th will be able to receive the $8,000 credit. Active military who are deployed overseas in 2008 or 2009 can claim the tax credit until April 30, 2011. The tax credit has been extended to allow home buyers who already own a home to receive a $6,500 credit when buying a new primary residence. See our previous blog post for more information.

According to theĀ NAHB (National Association of Home Builders) they estimate “that the extended and expanded home buyer tax credit will create 211,000 jobs and generate 180,000 additional home sales in the coming year. It is also expected to generate $9.6 billion in wage income and $6.9 billion in federal, state and local taxes.”

Why Homes.com?

Homes.com is a leading provider of real estate services, including property listings, brand advertising and marketing solutions, both online and in print. For over 10 years, Homes.com has strived for continued excellence in lead generation, branding, reporting and listing exposure for agents, brokers and builders alike. As one of the largest networks of participating real estate professionals, Homes.com provides exposure to over 4 million active buyers and sellers every month. Read More...
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